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In 2021, I was asked by Colin Fischer and Tom Duncan to develop and execute a comprehensive rebranding campaign for their protein-infused ice cream business, a collaboration which ultimately led us to win the first-place $20,000 prize in Skidmore College's annual Freirich Entrepreneurship Competition.
My goal was to craft a unique aesthetic that aligned with the market we planned to target, designing four unique flavors in total. Under my supervision, Vida went from
THIS
TO THIS
Following the rebrand, we immediately saw feedback from the target market. My visual rebranding/redesign alongside Tom Duncan's social media marketing strategy yielded a 270% increase in social media followers which helped generate over $400 in sales within the Skidmore Community
But most importantly, we had a ton of fun along the way, and learned so much about business, negotiations, and most importantly: ice cream. (unfortunately, our CEO did end up breaking his ankle the day of the shoot. we made the best we could out of it anyway).
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