High Times
As the Art Director for a potential rebranding of High Times, I was entrusted with shaping a fresh visual identity that paid homage to the brand's storied history. My goal was to craft something modern, while seamlessly weaving in elements of High Times’ iconic past.
Drawing inspiration from the April 2021 issue, I utilized the distinctive wavy font featured in that edition. However, I adapted it to a stockier, more stamp-like form to create a versatile logo that could be used across various platforms while retaining the recognizable character of the original. The new design strikes a balance between boldness and adaptability, making it suitable for both digital and print media.
The rebranding process involved thoughtful reflection on High Times’ legacy. I incorporated key historical elements into the typography, color schemes, and overall aesthetic, ensuring the final product felt both timeless and refreshed. Additionally, I developed a comprehensive guide outlining proper versus improper logo usage to maintain consistency in branding efforts.
To bring the project to life, I produced mockups that showcased the revamped design across different mediums, demonstrating its flexibility and impact. This rebranding effort was rooted in honoring the brand’s past while positioning it for a dynamic future.
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For more information regarding the comission of this project, please email me at anne.beatty2@gmail.com